Attention: Not suitable for Sunday drivers!
11/23/2024
Imagine if a brewery proudly advertised its beer as stale. Or a packet of chocolate would proclaim: "You're already fat enough!" Or a car brand would write in its brochure: "You're no good for this car." Which manufacturer would dare to do such a thing - if not the Chrysler Corporation, which went completely crazy in its advertising at the end of the 1960s?
The brochure for the 1970 Dodge Coronet actually contains such a well-intentioned rejection. The advantages of the sporty Super Bee are listed on page 9: Sports suspension, optional four-speed transmission and, of course, the 440-cui V8 with SixPack - followed by a note that if you don't know what a SixPack is, please go back to your knitting patterns.
The brochure then goes to the trouble of explaining the three-carburetor system, but it could have done without. If you want a car like this, you already know it anyway. And if you don't know, this car is not for you. In this respect, it wasn't bad advertising at all - it was good customer advice. And a Dart with a six-cylinder engine is nice, too.
