And the old cars are good enough for that again ...
Yesterday, after a long time, we once again received a BMW press release showing a BMW classic.
However, the old cars are apparently just staffage for a "LlfeStyle collection". "Quality doesn't have to be loud to attract attention", you can read in the press release, but the title caught our eye the most. We want to reproduce it 1:1 here:
"BMW Lifestyle launches collection "GOODS WITH JOY". Sustainable, individual and minimalist."
Here's a little more text from the PR release, which would certainly make German teachers' eyebrows twitch:
"Well thought-out details, discreet style, sustainable materials: BMW is realigning its lifestyle collection with the GOODS WITH FREUDE product line. All collection items are made from high-quality, durable and resource-saving materials and come in timeless colors. Scarves, socks, shirts and skirts can be freely combined. In this way, they emphasize the individual style and at the same time bring the idea of sustainability to the fore."
Well, at least they weren't afraid to drape a BMW 2002 styled by Pietro Frua, a series 2002 and a 3-series E30 in fashion. Just "goods with joy" ...
