Small cars with big names
09/30/2022
What better way to celebrate a Formula 1 title than to decorate the company's smallest passenger car with the name of the world champion? Well, frankly, quite a lot. But of course that doesn't stop a determined marketing department.
At the beginning of November 1998, Mika Häkkinen won his first world championship title in a McLaren-Mercedes MP4/13. Less than a month later, Mercedes-Benz therefore presented the A 160 F1 Edition at the Essen Motor Show, whose black and silver paintwork was based on the Formula 1 racing car and which bore the name of the world champion on the doors. Häkkinen's team colleague and world championship third-placed David Coulthard was also able to enjoy a special model, which was distinguished by its orange exterior mirrors in addition to the name badge. At least the 250 units were given the most powerful engine available in the A-Class at the time, although with 102 hp in combination with a semi-automatic transmission, it hardly evoked any Formula 1 associations.
The gap between the racetrack and the road was only wider with the special model that appeared at the beginning of 2001 in honor of Michael Schumacher's first world championship win for Ferrari: the Fiat Seicento Sporting Michael Schumacher Worldchampion Edition. With 55 hp and a top speed of 150 km/h, it was not even half as fast as Schumacher's Ferrari F1-2000, but at least 1000 Fiat customers were able to enjoy a signature of the world champion on the trunk lid. At the beginning of 2005, it even received a successor: the Fiat Stilo Michael Schumacher, which was produced in 200 units and could at least boast a 170 hp five-cylinder engine.
But not only motorsport successes could result in a special small car model, as the Opel Corsa Steffi Special from 1988 proves. Although this was much more often the case. The next Formula 1 Mercedes for the road did not follow until 2015, again an A-Class. The "Motorsport Edition" in Petronas paintwork was available for all engines - except the A45 AMG. However, it will probably be a few years before the next world champion special model, regardless of brand. Red Bull is not yet building any cars for the road.