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Writing and winning - advertising (almost) without words

Paul Krüger
09/25/2022

Werbeanzeige von General Motors Suisse

Let's do what the copywriters at General Motors Suisse did in the 1950s and not waste any more words than necessary. After all, the most important thing - the name of the product - has already been mentioned. What else do you want to know? Model? Engine power? Price? There's really no room for that on an entire newspaper page...

Werbeanzeige von General Motors Suisse

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Artikelbild Neon tubes on paper - advertising (almost) without words

Neon tubes on paper - advertising (almost) without words

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When masters were still advertising

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The line of reason

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Chevrolet Corvette C1 - the beginning of a legend

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Spacious, affordable, GM genes - Opel Rekord A (historical test)

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The first Opel Kapitän - innovative, virtuous and successful

Artikelbild Neon tubes on paper - advertising (almost) without words

Neon tubes on paper - advertising (almost) without words

Artikelbild When masters were still advertising

When masters were still advertising

Artikelbild The line of reason

The line of reason

Artikelbild When seat belts were still being advertised

When seat belts were still being advertised

Artikelbild The legs of your car ...

The legs of your car ...

Artikelbild Chevrolet Corvette C1 - the beginning of a legend

Chevrolet Corvette C1 - the beginning of a legend

Artikelbild Crown Imperial - To crown the beginning

Crown Imperial - To crown the beginning

Artikelbild REO Flying Cloud - flying cloud with six-cylinder thrust and rock'n roll

REO Flying Cloud - flying cloud with six-cylinder thrust and rock'n roll

Artikelbild Spacious, affordable, GM genes - Opel Rekord A (historical test)

Spacious, affordable, GM genes - Opel Rekord A (historical test)

Artikelbild The first Opel Kapitän - innovative, virtuous and successful

The first Opel Kapitän - innovative, virtuous and successful