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Writing and winning - advertising (almost) without words

09/25/2022

Werbeanzeige von General Motors Suisse

Let's do what the copywriters at General Motors Suisse did in the 1950s and not waste any more words than necessary. After all, the most important thing - the name of the product - has already been mentioned. What else do you want to know? Model? Engine power? Price? There's really no room for that on an entire newspaper page...

Werbeanzeige von General Motors Suisse

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Neon tubes on paper - advertising (almost) without words

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The line of reason

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When seat belts were still being advertised

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The legs of your car ...

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Chevrolet Corvette C1 - the beginning of a legend

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Crown Imperial - To crown the beginning

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REO Flying Cloud - flying cloud with six-cylinder thrust and rock'n roll

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The first Opel Kapitän - innovative, virtuous and successful

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