Is the sweet life coming back?
07/19/2020
"La Dolce Vita" is a movie that most people know at least by name. And the famous scene in which Anita Ekberg climbs into the Trevi Fountain, watched by Marcello Mastroianni, is certainly also remembered by many. It is about the wealthy and the coveted in Rome and cars also play a certain role. In fact, many dream cars were created in Italy in the 1950s, which only a few could afford but which everyone admired. Enzo Ferrari was one of those who built such cars for the rich and wealthy.
"La Dolce Vita" is also the name of the exhibition currently on display at the B.I. Collection in Urdorf (near Zurich). Almost the entire spectrum of Ferrari's work between the 1950s and 1970s is on display, including the oldest car, a Ferrari 166 with a body by Stabilimenti Farina.
Next to it are a Ferrari 212 Inter with Vignale bodywork and a Ferrari 250 GT SWB with aluminum bodywork.
Further back is the Ferrari 275 GTB next to a Ferrari Daytona.
And a few steps further on, a rare Dino 206 GT with purple paintwork (pictured above) catches the eye.
Further 250 and 330 models can be admired on other floors. And finally, on the first floor, you can take a look at the new Ferrari Roma, which is being marketed with the slogan "La nuova Dolce Vita", and whose flowing forms do indeed hark back to the 1960s.
Beat Imwinkelried, the owner of the former Foitek garage in Urdorf, posed the rhetorical question: "Will the Ferrari Roma be admired in 50 years' time in the same way as a 275 GTB or Daytona is today?"
The fact that around half of the club members came together last Thursday at the invitation of Swiss Historic Racing Teamboss Kuno Schär to view the aforementioned exhibition as well as the company in Urdorf shows that many things are possible again since the end of the coronavirus lockdown.









