When magazine covers still told stories ...
50 and more years ago, the covers of car magazines were still largely uncluttered. Usually a large picture adorned the front page and this picture didn't even have to have much to do with the content of the magazine. Then sales strategists began to discover that you could sell more in retail if you showed potential customers a comprehensive picture of the content.
Auto Bild, among others, was very successful with this, showing a firework display of small pictures so that the reader immediately recognized what he was getting. Of course, the aesthetics fell by the wayside and the elegance of the earlier covers was lost. So let's take a look back and look at some of the excellently produced "covers" of "Motor Revue". Here, real little stories were told, productions were made on which the eye could rest for a long time.
In 1954, for example, Motor Revue 9/1954 showed a Fiat 1900 driving through a stately park, passing a lady who was presumably resting and meditating by the pond (picture above).
A few issues later(Motor Revue 17/1956), it is a DKW 3=6 that has probably just dropped off the last passengers in an airport scene.
In Motor Revue 19/1956, a Fiat Multipla shows what transportation tasks it is suitable for.
In 1958, two women meet in front of a modern production and administration building on the cover of Motor Revue 25/1958, when perhaps the executive secretary is about to go shopping in her Goliath 1100.
And in Motor Revue 45/1963, a young lady is simply enjoying her life, or so it seems, while the Fiat 1300 in the background simply waits inconspicuously for the journey to continue.
These are just five of the many covers that were elaborately photographed (and in some cases also drawn) in the 1950s and 1960s. The good thing is that you can browse through all these covers in the Zwischengas media library , so you don't have to go up to the attic to look for the old magazines.
