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A car like music

Bruno von Rotz
08/30/2013

Austin Allegro im Jahr 1975

The German advertisers from British Leyland had gone a long way, although the name of the Austin Allegro was of course somewhat reminiscent of music.

"...and every price a drumbeat, from DM 7,590" they continued with the music theme. "The Austin Allegro is the successful composition of technology and comfort," the marketing people wrote. And despite everything, the Austin Allegro didn't really take off - no wonder, as it had to inherit the successful Morris/Austin 1100/1300, which was once designed by Pininfarina and was based on the revolutionary Mini platform ...

Werbung für den Austin Allegro in der Zeitschrift 'hobby' im Jahr 1975

The advertisement can of course also be found in large format in the Zwischengas archive .

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Artikelbild When tradition still carried weight in car advertising

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Artikelbild If you've wanted a Corvette since you were a child, then you've waited long enough

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