Chevrolet Corvette 1961 - the only American sports convertible
Exactly 50 years ago, this Corvette advertisement appeared on December 22, 1960, drawing attention to the 1961 model .
"The only American sports convertible" was the slogan.
And the advertising copywriters drew on the full potential: "Drive the Corvette! You drive as if in a dream, and the road is enchanted: it glides away beneath you, incredibly fast, but so smooth and quiet. The bends seem wider, ideally banked, the wheels grip the ground so naturally. Every incline awakens the exhilaration of having gained height. You steer a thrillingly elegant vehicle, make use of its enormous pulling power, enjoy the full stately comfort of a luxury car in the spacious cockpit. Wherever you drive, whether you're wearing a sports outfit or an evening suit, the new Corvette holds its own.
At SFr. 30,500, the Corvette - which, incidentally, was referred to as the Corvette in this Swiss advertisement - was not cheap, but the equivalent value was equivalent to around 4 Volkswagen Beetles.
But the following statement is certainly also interesting:
"Body made of reinforced plastic, twice as strong as steel at half the weight."
And an interesting question is whether the passenger in the picture is simply looking back to the old year or is happy that he doesn't have to wait for the bus ...
