Try it with coziness
12/11/2024
Sports Tourer, Sport Wagon and even Sportsvan - today, even the most awkward car is desperately given an over-emphasized athleticism in its name. Has comfortable traveling become so unfashionable that no sales department dares to advertise a car as being emphatically comfortable? Who can blame them when even test reports of high-roof station wagons criticize them for not feeling very dynamic?
But even test editors can be educated. What's wrong with understanding and selling a comfortable touring sedan as such? From 1934 to 1954, for example, there was the Studebaker Land Cruiser for comfortable, fast overland travel. Mercury first brought out a study in 1956 and in the two following years a production model called the Turnpike Cruiser for the new American highways. And Oldsmobile called its most luxurious station wagon the Vista Cruiser from 1964.
With the Chrysler PT Cruiser and Toyota FJ Cruiser, the emphatically relaxed driving style even made it into the new millennium. But after that, the young, old, flagship and wannabe dynamos won out. At least they have one marketing advantage: "Sport" is quite international. In the other case, you would know what to expect straight away. And why should a calm disposition be a bad thing? Calmness and composure are usually more a sign of superiority than hecticness and shouting.
