Mercury Colony Park - Promotion against your will
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Summary
The Mercurys of 1959 were elegant, dignified - and unsuccessful. Even today, with their comparatively simple shape, they are lost in the collective memory between Cadillac rear fins and Chevrolet radiator grilles. A particularly rare representative of its vintage is the wood-trimmed luxury estate called Colony Park, of which just under 6000 were built. We tell the story of the unjustly failed 1959 Mercurys and show many photos of an original Colony Park.
This article contains the following chapters
- A big Ford and a small Lincoln
- More Lincoln, less Ford
- Dynamic elegance
- The most expensive station wagon in the Ford range
- Infinite expanses
- From outsider to ideal
Estimated reading time: 10min
Preview (beginning of the article)
If Edsel Ford had been just a little more self-absorbed, we would be laughing about Mercury today. Namely as that spectacularly failed attempt to close a non-existent gap in the sales program between the established Ford and Edsel brands at the end of the fifties. However, as Henry Ford's son was a modest man, the name and ridiculousness developed as we know it today. In the mid-1930s, there was indeed a large gap in the Ford Motor Company's product range. Anyone who wanted to move up from a cheap Ford but was not yet wealthy enough for a Lincoln had to turn to the abundant competition. The Chrysler Corporation offered the upper middle class the Dodge and DeSoto brands between Plymouth and Chrysler. General Motors even covered the gap between Chevrolet and Cadillac with four brands: Pontiac, Buick, Oldsmobile and LaSalle. And then there were also numerous independent manufacturers such as Hudson, Nash and Studebaker.
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