We need popular Netflix series with cool classics
06/24/2022
The music hit "Running Up That Hill" by Kate Bush is currently at the top of the global music charts. Yet this hit is actually an old-timer, i.e. 37 years old. So why is it suddenly so successful? Because it is being played up and down in the extremely popular Netflix series "Stranger Things". And, of course, it was already a catchy tune in the mid-1980s.
Formula 1 has also experienced an unexpected boost in popularity thanks to a Netflix series, and viewer numbers have never been higher.
All this must give us pause for thought. Couldn't the same effect also boost the classic car and youngtimer scene? What would happen if the attractive hero of a new Netflix series that is streamed millions of times were to drive around in a Peugeot 404 all the time and this mode of transport were to be stylized as super cool and "trendy"? And if the hero were constantly explaining to his extras why it's so great to drive an old car? Would the classic/young car then become more popular with the Millennial generation or the upcoming Generation Alpha? Would the value of the Peugeot 404 soar? I wonder if this is already working with the Lincoln Continental from the "Lincoln Lawyer" series (pictured above)?
In fact, we as consumers can even influence this effect, because the algorithm that suggests new series and films to Netflix viewers is also based on usage analyses and can therefore be indirectly controlled. Perhaps we as classic/young car enthusiasts simply need to organize ourselves better ... and hope that a reasonably popular Netflix series will soon be released that focuses on a Fiat 128 3P (Berlinetta), for example, or something similar ...
