Radio as weather protection?
03/22/2016
At first glance, you would think it was an advertisement for a navigation system, but of course such aids did not exist 50 years ago. Blaupunkt, however, was already building car radios back then and positioned these ultra-short-wave medium-wave long-wave receivers as a saving grace, because: "Your Blaupunkt car radio won't make the weather any better. But the danger will be less."
Finally, the warnings of bad weather came over the airwaves and could be received in the car. "For your safety and entertainment: a Blaupunkt car radio."
Yes, that's how it was 50 years ago and nobody would have dreamed back then that the plug-in radio would one day become a veritable data center that would eventually even be able to replace the driver (keyword: autonomous driving). And it would have been hard to imagine large screens and 10 to 20 loudspeakers with a 700-watt amplifier. Nor would anyone have guessed that 50 years later, the leading car entertainment electronics would be running out of steam.
Here is the entire advertisement, which can of course also be found in large format in our archive :
