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The magic of advertising

Paul Krüger
07/06/2023

"Ein zauberhaftes Coupé" – Werbung für einen Fiat 850 Coupé in AMS 1966

In times when hollow words such as "innovative", "regenerative" and "connective" dominate the vocabulary of modern automobile advertising, we like to remember that 57 years ago it was still enough for a car to simply be pretty. In principle, however, the German Fiat could have done without this in 1966. Such a beautiful back could surely have sold itself.

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Artikelbild Pictures (almost) without words: Charles the Short

Pictures (almost) without words: Charles the Short

Artikelbild Pictures (almost) without words: Daring riders at the Coupe de Gruyères 1912

Pictures (almost) without words: Daring riders at the Coupe de Gruyères 1912

Artikelbild The Mercedes Benz 230 SL is not a dream car, it is more. It is good.

The Mercedes Benz 230 SL is not a dream car, it is more. It is good.

Artikelbild Diverse sports car program from Fiat in 1967

Diverse sports car program from Fiat in 1967

Artikelbild "Another brick in the wall" - or - the Mercedes-Benz as wall decoration

"Another brick in the wall" - or - the Mercedes-Benz as wall decoration

Artikelbild Center forward - VW-Porsche 914 and Fiat X 1/9 in a (historical) comparison test

Center forward - VW-Porsche 914 and Fiat X 1/9 in a (historical) comparison test

Artikelbild Crown Imperial - To crown the beginning

Crown Imperial - To crown the beginning

Artikelbild No half measures - Fiat 125 Idroconvert in the (historic) test

No half measures - Fiat 125 Idroconvert in the (historic) test

Artikelbild Readers as vehicle testers - Simca 1100, NSU 1200, Fiat 128 in the (historical) super test

Readers as vehicle testers - Simca 1100, NSU 1200, Fiat 128 in the (historical) super test

Artikelbild Simca 1200 S - elegance, camber and sportiness

Simca 1200 S - elegance, camber and sportiness

Artikelbild Pictures (almost) without words: Charles the Short

Pictures (almost) without words: Charles the Short

Artikelbild Pictures (almost) without words: Daring riders at the Coupe de Gruyères 1912

Pictures (almost) without words: Daring riders at the Coupe de Gruyères 1912

Artikelbild The Mercedes Benz 230 SL is not a dream car, it is more. It is good.

The Mercedes Benz 230 SL is not a dream car, it is more. It is good.

Artikelbild Diverse sports car program from Fiat in 1967

Diverse sports car program from Fiat in 1967

Artikelbild "Another brick in the wall" - or - the Mercedes-Benz as wall decoration

"Another brick in the wall" - or - the Mercedes-Benz as wall decoration

Artikelbild Center forward - VW-Porsche 914 and Fiat X 1/9 in a (historical) comparison test

Center forward - VW-Porsche 914 and Fiat X 1/9 in a (historical) comparison test

Artikelbild Crown Imperial - To crown the beginning

Crown Imperial - To crown the beginning

Artikelbild No half measures - Fiat 125 Idroconvert in the (historic) test

No half measures - Fiat 125 Idroconvert in the (historic) test

Artikelbild Readers as vehicle testers - Simca 1100, NSU 1200, Fiat 128 in the (historical) super test

Readers as vehicle testers - Simca 1100, NSU 1200, Fiat 128 in the (historical) super test

Artikelbild Simca 1200 S - elegance, camber and sportiness

Simca 1200 S - elegance, camber and sportiness