Attention disc brakes
06/23/2023
Jaguar was already competing with disc brakes at Le Mans in the early 1950s and soon many a sporty car had disc brakes instead of drum brakes on at least one axle. However, this was much less common for small cars.
The NSU Prinz 1000 L, however, already had front disc brakes in the mid-sixties and this was proudly announced with a large sticker on the rear window (picture above). This was not only for marketing reasons, but also to prevent following drivers from being rear-ended if they were surprised by the braking power of the small car.
Jaguar also labeled cars with disc brakes, as can be seen on the Mk 2.
Today, safety-relevant equipment is rarely announced on stickers, perhaps also because it wouldn't come across so well if it said "Car brakes automatically!" or something similar ...
