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Skillful car advertising over 60 years ago

Bruno von Rotz
11/14/2020

Fiat Nuova 500 im Werbefilm (© Fiat / YouTube)

How do you sell a car? And to whom? Fiathad a clear idea when it introduced the Nuova 500. The advertising film for it is adorable. And every effort was made to appeal to the self-confident woman.

Ecco la! Watch it yourself! You can understand the movie even without knowing Italian.

Copyright: Fiat Archiv

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