Long before the moose test - hunting scenes in car advertising
03/10/2014
Hardly any marketing person today would think of using a car with hunters in their advertising. At most, perhaps, if it was a "Shooting Brake". But not for promotional images of a normal sports coupé.
Things were obviously different in the past, as a quick search brought several images to light.
Whether Fiat (for the 500 Giardiniera), Panhard (24 CT) or Ford (Capri), the marketing strategies of the time obviously considered hunting scenes to be good sales aids. Yes, times change and yes, a lot can happen in 50 years ...
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