When Ferrari still paid for advertising
03/12/2017
The Italian sports car company Ferrariis considered arrogant and overconfident. There is hardly any need to pay for advertising these days and test reports are subject to extremely restrictive conditions. Only selected magazines or editors are given the opportunity to get behind the wheel of one of the noble sports cars.
This was not always the case; in the 1950s to 1970s, Ferrari still needed to make itself better known. And they advertised on a large scale in magazines and car catalogs, as the picture here from 1967 impressively shows.
However, the guys around Enzo Ferrari were already pretty clever back then, so they probably had part of the advertising costs financed by partners such as Shell, even if their logo only appeared in small letters at the bottom of the full-page advertisement.
The advertising motif can of course also be found in large format in our archive . And a collection of the most beautiful advertising illustrations can be found in a separate Bildermagie series.
