Viva La Diva - 110 years of Lancia in Aarberg
09/19/2016
For a long time, Lancia belonged to the technical avant-garde. The models of the traditional Turin-based brand impressed with particularly sophisticated technical solutions, be it the self-supporting bodywork of the Lambda in the 1920s or the legendary V6 engine of the Aurelia in the 1950s.
Lancia's elaborate, sometimes ingenious, sometimes quirky ideas were a delight for technology enthusiasts.
However, the internal accountants had sleepless nights in view of the costly and unprofitable production. Many a model was somewhere between genius and madness. The 110-year history of one of the oldest car manufacturers impressively demonstrates that some of the most fascinating cars ever were created in the process.
Few other vehicle manufacturers can look back on 110 years, so this anniversary had to be celebrated with an event organized by the Lancia Club Switzerland in Aarberg with many international guests. On Saturday, September 10, 2016, the Lancisti presented their cars in the medieval town. Many interested visitors were able to get an idea of the enormous variety of models.
Ten examples of the legendary Lambda alone were on display, including Australian teams who had shipped their cars to Europe.
Other models that are rarely seen were the Aprilia Convertibile, Ardea Berlina, Aurelia B10, B20, B24 Spider America and B24 Convertibile as well as the Stratos and Rally 037.
The international gathering impressively demonstrated that the fascination for the Lancia brand is unbroken, even if the latest models can no longer quite match their revolutionary ancestors.









