When designers still advertised their services
12/10/2014
The advertisement that Pininfarina placed in the trade magazine "Automobil Revue" in March 1968 was the size of a page and could not be overlooked.
"Une empreinte unique: ligne pininfarina", it read. They didn't say much, and why should they? Pininfarina was well-known, a design house that could not be ignored in the 1960s. Back then, people didn't talk about DNA, preferring to use the fingerprint as a sign of uniqueness and individuality, which was of course also associated with Pininfarina's creations.
The" Dino Berlinetta Speciale Due Posti" , as unveiled at the Paris Salon in 1965, appears at the bottom of the advertising subject as an example of the company's creativity. This prototype in particular embodies Pininfarina's unique work almost perfectly.
But let's take another look at the entire advertising motif:
