What we were offered in advertising in 1973
The "Manta SR - thoroughbred from the best stable" was the title of an Opel Manta advertisement in a 1973 issue of Hobby magazine, which ended with the final sentence: "Opel Manta. Because you know something about driving". Illustrated with actual horses, this advertisement corresponded to the language and visual style of the time. This can also be seen in the Kadett advertisement, which had appeared just a little earlier. "Now you realize that your Kadett really is the better choice," said the advertisers and signed it "Opel Kadett. THE car".
But it wasn't just the Rüsselsheim-based company that was self-confident 40 years ago; Renault also described the R6 as "safe and comfortable, proven and mature. The 1100 for the family".
And it wasn't just the car manufacturers who outdid themselves with superlatives, the oil industry also got in on the act. Aral promised that there was no super that would get you more kilometers than Aral Super.
And Kodak said that their Kodachrome was sharper than the other films. Visible.
Of course, women's charms were also used in advertising at the time, especially in 1973. BASF, for example, advertised the DPF 26 LH professional tape with the sentence "No professional will turn their back on her". A black beauty was depicted. Today, no art director would probably let this through.
And Zündapp put a bikini woman on the water-cooled small motorcycle KS 50. Yes, that's how it was 40 years ago.
All the advertising illustrations mentioned can be found large and uncropped in the Zwischengas archive.
