The horses pull better at the front
09/25/2013
Car price lists were and are generally a rather dry matter, it's all about facts and figures. In 1967, however, Saab sales in Switzerland apparently felt that one of the advantages of the models sold had to be emphasized, so a caricature was drawn on the back to illustrate the advantage of front-wheel drive. At that time, the religious war over which was the better form of drive was still in full swing, as most mid-range vehicles still had the so-called "standard design", i.e. the engine at the front and the driven wheels at the rear.
The Saab 96, which was available in various configurations with a V4 1.5-liter and a two-stroke engine, was front-wheel drive, as was the Saab 97 Sonett sports car.
Incidentally, the cheapest Saab in Switzerland at the time cost CHF 8,650 and all cars had dual-circuit brakes, front windows, 3-point seat belts, headlight flasher, windshield washer, heater, defroster for windshield and front side windows, air conditioning, automatic ventilation, alternator and exterior rear-view mirror. Incidentally, "air conditioning" was a synonym for ventilation system back then and did not automatically imply an air conditioning compressor.
Yes, that's how it was back then.
The price list can of course be found in the Zwischengas archive. And of course we have already published a report on the Saab 96 .
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