Ford Granada 2000 L - Turning the tables
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Summary
Cult car or spitfire? Even on the 50th anniversary of the Ford Granada, the question still cannot be answered with certainty. As is so often the case, it all depends on how you look at it. Our article explains how the perception of the Ford Granada has changed over the decades and what once made it so successful.
This article contains the following chapters
- Ford the average car
- Ford the superior
- Ford the versatile
- Ford the forgotten
- Ford the rebel
- Ford the timeless
Estimated reading time: 8min
Preview (beginning of the article)
No, I don't have any of the usual car memories of the Ford Granada. No brochure in the car catalog collection at home, no photo of me sitting casually on its hood and no image in my head of some acquaintance who impressed me back in the late seventies by owning the Granada. It must be the Ford. Because I have at least one memory of the other new cars of 1972 - such as the Mercedes-Benz S-Class or the BMW 5 Series - but not of the Granada. Ford had gone to great lengths with the development of the Granada. Away with the stink of the sixties that the P7 series had embodied up to that point. Fresh design and modern technology were to make Ford the benchmark for the upper middle class. Mercedes-Benz courted buyers with the W 114 half a class higher, and BMW courted a somewhat sportier audience from the summer of 1972 with the first five-seater. Ford was aware of its own market position and knew how to steal a few customers from its competitors here and there: a little more luxury for Daimler fans, a little more sportiness for fans of BWW models - and at a lower price.
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