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Wonderful illustrations in the sales brochure of the Riley 1 1/2 Litre from 1938

04/27/2011

Riley 1 1/2 Litre Titelblatt des Verkaufsprospektes um 1938

In 1936, Riley introduced the 1 1/2 Litre as the successor to the 12/4 models. Various body styles were offered, namely the Adelphi, 6-Light Kestrel, Touring Saloon and Lynx. A special feature was the automatic clutch in combination with the pre-selective gearbox, collectively known as the "Riley Pre-selectagear".

The lovingly drawn illustrations in the beautifully produced pre-war sales brochure are once again a feast for the eyes.

Riley 1 1/2 Litre Illustration im Verkaufsprospekt um 1938

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Rockne Six - short-lived marketing coup with a long-term effect

The line of reason

The line of reason

When masters were still advertising

When masters were still advertising

With the Alfa Romeo Giulia GT from Frankfurt to Milan

With the Alfa Romeo Giulia GT from Frankfurt to Milan

Simca and the women

Simca and the women

What used to be art is now marketing

What used to be art is now marketing

Citroën 2 CV 007 - how James Bond ennobled the duck

Citroën 2 CV 007 - how James Bond ennobled the duck

Edsel Ranger - the marketing revolution that didn't happen

Edsel Ranger - the marketing revolution that didn't happen

Ford Capri - for family vacations and the racetrack

Ford Capri - for family vacations and the racetrack

Porsche 968 - highlight and stopgap

Porsche 968 - highlight and stopgap

Rockne Six - short-lived marketing coup with a long-term effect

Rockne Six - short-lived marketing coup with a long-term effect