Gisele Bündchen and the classic cars
09/18/2013
It's probably a good sign that H&M has kitted out an entire street with vintage cars in its current campaign.
In the video (there are also billboards with the same subject), the well-known model Gisele Bündchen appears and shows the latest fashion products in a street that looks like it comes from a suburb of London. And in the background are a whole series of classic cars, including the Citroën DS, Jaguar XJS, Mercedes Benz 280 SL (Pagoda), Mercedes Benz /8 Coupé, Volvo P 1800 S and Lotus Elan +2.
And why do we like this, apart from the visual appeal of the well-made advertising video? Well, H&M shoppers probably tend to belong to the younger generations and if the fashion chain's advertising strategists do a little promotion for old cars here, the computer game and iPhone generation's interest in classic cars might be aroused a little ...
