The double half Isabella
01/06/2026
One-offs that were thought lost sometimes turn up in the craziest of ways. In the case of a four-door Borgward Isabella convertible, which even the manufacturer probably didn't know existed 65 years ago, it was a television commercial for an old German detergent brand that recently brought the unknown car back to light.
In it, a young blonde drives through various decades of the company's history on a German high street. And when she arrives in the fifties, there she is: the open-top Isabella, blessed with unusually numerous entrances and pronounced scaphocephaly - in fashionable blue-green, of course, because back then cars were basically pink or turquoise, just like fridges or portable radios.
The unnaturally stiff gait and the far too perfect lighting are immediately recognizable: Not one image of the twenty-second shot was created using real lighting. Where five years ago you would have gone to the trouble of finding a real car, a real street and a real woman and filming them with a real camera, today the AI has to do it. It's so much quicker. And it's cheaper too.
Television advertising has long since stopped suggesting which products we should buy, and now actually only specifies which brands we should avoid in future. But so far, at least the appearance of effort has been preserved. But Isabella and the hobbling blonde are now finally showing quite bluntly how much the companies really value their customers' money. They want to have it. But what do they do for it? Nope, oh well...
Perhaps zwischengas should offer an assistance service: We as experts judge whether the AI-generated car has a real-life role model. Or whether a VW Beetle really still had a spare door handle above the rear fender. On the one hand, this would prevent embarrassing mistakes (höhö) and increase the credibility of the artificial images - but above all, we could also earn extra money from the laziness of others.
