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Borgward Isabella Coupé - agile elegance

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Created on September 30, 2018

Reading time 8min

Written by:

Bruno von Rotz

Photos:

Bruno von Rotz

43

Archiv

9

Bruno von Rotz

43

Archiv

9

Borgward Isabella Coupé (1960) - stahl damals manchem teureren Wettbewerber die Show

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Borgward Isabella Coupé (1960) - behände Eleganz

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Borgward Isabella Coupé (1960) - oft in Zweifarben-Kombinationen gekauft, hier als Einfarben-Version

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Borgward Isabella Coupé (1960) - die hellblaue Lackierung steht dem Coupé gut

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Borgward Isabella Coupé (1960) - grosszügige Fensterflächen

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Borgward Isabella Coupé (1960) - Rundungen wohin man schaut

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Borgward Isabella Coupé (1960) - gab es gegen Aufpreis auch mit höheren Heckflossen

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Borgward Isabella Coupé (1960) - bot viel Überholprestige damals

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Borgward Isabella Coupé (1960) - mit dem Rhombus auf dem Kühlergrill sofort als Borgward zu erkennen

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Borgward Isabella Coupé (1960) - lief damals 155,5 km/h

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Borgward Isabella Coupé (1960) - schnell unterwegs, sparsam im Verbrauch

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Borgward Isabella Coupé (1960) - mit 4,4 Metern Länge und 1,7 Metern Breite damals schon ein stattliches Auto

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Borgward Isabella Coupé (1960) - damit stand man immer im Zentrum

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Borgward Isabella Coupé (1960) - gehörte zu den Prinzessinen auf der Landstrasse

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Borgward Isabella Coupé (1960) - der 75-PS-Motor erlaubte hohe Durchschnittsgeschwindigkeiten

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Borgward Isabella Coupé (1960) - die hintere Pendelachse galt damals als modern

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Borgward Isabella Coupé (1960) - aufgeräumtes Cockpit

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Borgward Isabella Coupé (1960) - freundliches Interieur

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Borgward Isabella Coupé (1960) - praxisorientierte Gestaltung des Interieurs

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Borgward Isabella Coupé (1960) - geschaltet wird mit dem Hebel rechts am Lenkrad

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Borgward Isabella Coupé (1960) - Benzinuhr serienmässig, damals keine Selbstverständlichkeit

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Borgward Isabella Coupé (1960) - machte damals viel Eindruck - Tacho bis 180 km/h

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Borgward Isabella Coupé (1960) - Wassertemperaturanzeige und Kontrollleuchte

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Borgward Isabella Coupé (1960) - Zeituhr von Moto Meter

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Borgward Isabella Coupé (1960) - verständlich beschriftetes Tasten-Klavier

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Borgward Isabella Coupé (1960) - kunstvolles Wappen in der Lenkradmitte

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Borgward Isabella Coupé (1960) - Schalthebel

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Borgward Isabella Coupé (1960) - rote Sitze

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Borgward Isabella Coupé (1960) - längs eingebauter Vierzylindermotor

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Borgward Isabella Coupé (1960) - die Nockenwelle war seitlich angeordnet und über Zahnräder angetrieben

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Borgward Isabella Coupé (1960) - auf dem Motor sitzt der Fallstromvergaser von Solex

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Borgward Isabella Coupé (1960) - Rhombus auch auf dem Motor

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Borgward Isabella Coupé (1960) - so verkabelte man damals

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Borgward Isabella Coupé (1960) - Chassis-Plakette

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Borgward Isabella Coupé (1960) - die Typenbezeichnung stand auch im Rhombus auf dem Kühlergrill

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Borgward Isabella Coupé (1960) - der Rhombus prangte auf allen Isabellas

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Borgward Isabella Coupé (1960) - die "Kühlerfigur" sieht aus wie ein windschlüpfiger Eisenbahnzug

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Borgward Isabella Coupé (1960) - Firmengründer Carl F. W. Borgward sah seinen Namen gerne auf seinen Autos

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Borgward Isabella Coupé (1960) - Markenschriftzug und gut sichtbare Blinkerleuchten

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Borgward Isabella Coupé (1960) - auch auf dem Raddeckel gab es einen Rhombus

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Borgward Isabella Coupé (1960) - filigrane Heckleuchten

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Borgward Isabella Coupé (1960) - eindeutig beschriftet

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Borgward Isabella Coupé (1960) - Rhombus auf dem Heck

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Borgward Hansa 1800 (1954) - vom deutschen Pionier der Pontonform, nun mit vollsynchronisiertem Vierganggetriebe - Genfer Automobilsalon 1954

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Borgward Isabella TS (1956) - spritzig und wohlgebaut

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Borgward Isabella TS (1958) - Armaturenbrett und Interieur

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Borgward Isabella (1959) - unter umgestürzter Buche

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Borgward Isabella Coupé (1957) - genannt "Isabellissima" - Genfer Autosalon 1957

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Borgward Isabella Cabriolet (1957) - Internationale Automobilausstellung (IAA) in Frankfurt 1957 - Seite, links-vorne

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Borgward Isabella TS (1959) - in der Werbung - Sicherheit wird mitgeliefert

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Borgward Isabella (1956) - in der Werbung - Eleganz

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Borgward Isabella (1960) - in der Werbung - gediegen, zverlässig, wertbeständig

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Summary

To this day, the car brand "Borgward" has a special ring to it. Progressive and above all elegant cars were produced in Bremen, desirable and reasonably affordable. Although the Isabella Coupé was one of the more expensive products from Bremen, it was still cheaper to buy than a similarly powerful Mercedes-Benz 190 SL or a Porsche 356. And for many people at the time, it was much prettier to look at. This driving report describes the history of the pretty coupé and shows it in contemporary and historical pictures.

This article contains the following chapters

First the sedan
Touring Sport
The Brigitte Bardot of coupés
A lot of manual work
Enthusiastic testers
Early end
Still desirable today
Further information

Estimated reading time: 8min

Preview (beginning of the article)

To this day, the car brand "Borgward" has a special ring to it. Progressive and above all elegant cars were produced in Bremen, desirable and reasonably affordable. The end came far too soon. It was the summer of 1954 when Borgward presented the successor to the Hansa 1800. The new two-door saloon, soon to be called the "Isabella", had hardly anything in common with its predecessor; it was a completely new design. Attractively priced, the 60 hp 1.5 liter sedan with its self-supporting body, which Carl F. W. Borgward, the company owner, had designed himself, won over the trade press and buyers.

Welcome to Zwischengas!

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