Drilling glances back into the past
Cabaret artists like to amuse themselves with seemingly incongruous connections: for example, between air travel and tomato juice, or between power cuts and the birth rate. However, one strange connection seems to have escaped the attention of the comedians of this world: that between cars and drills.
If you leaf through issue 25/1979 of "auto motor und sport", you will find no less than three double-page advertisements for impact drills - admittedly for three different models - on 252 pages of AMS between all kinds of car tests and car advertising. This is an unusual accumulation for a car magazine, but one that has diminished over the last 40 years.
Well, today you no longer have to drill holes in mudguards to make your car faster with Talbot mirrors. Torn bolts rarely need to be drilled out, as it is virtually impossible to tighten them yourself on modern cars. And today's digital speedos no longer have a shaft that can be manipulated when clamped in a drill chuck.
What is also striking is that the style of the advertisements and the content of the text are very similar to those of the car advertisements. The new drill from Black & Decker, Metabo and Bosch is quiet, powerful and durable. Above all, however, it is quieter, more powerful and more durable than the competition. And, of course, it is the only one worth the money. Each of the three machines is the best and supposedly has a feature that sets it apart from the other two - even though all three are basically the same.
At least they have the electric motor and the plug in common with modern cars. Unfortunately, this makes them completely useless for today's drivers. Or have you ever tried to bore out the cylinders on a Tesla?
