State-of-the-art technology
03/05/2015
It is no surprise that a car manufacturer like Ford advertises its passenger cars with the title "state of the art". But this case is different. The advertisement shown is not from the early 1960s, but from 1987, when the milestone Ford 17M, which according to the advertisement was loved for its beautiful streamlined shape, had of course long since ceased to exist. Incidentally, the people called it the "bathtub" and it was produced as the P3 from 1960 to 1964.
Ford used the Suject almost three decades later to draw attention to more recent progressive developments, such as the Scorpio, which was the first passenger car to be sold with ABS as standard, the Sierra with its trend-setting styling or the Escort, which was the only vehicle in its class that could be ordered with ABS (for an extra charge). However, the fact that a 25-year-old car was used as an illustration and that it was still a drawing - this is what advertising looked like in 1960 - is surprising from today's perspective.
Of course, this advertising motif is also available in larger resolution in our archive.
