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... A Car Such as America Has Never Seen Before . . . THE CHRYSLER K-310 Sports Sedan With the creation of this car . . . the stunning K-310 . . . Chrysler Corporation took another step in its continuing program of fashion and engineering leadership. Immediately acclaimed as a dramatic new expression of contemporary motor car design, the neoclassic beauty of the K-310 prepared the way for other stylesetting Chrysler prototype cars that have followed. Not "cars of the future" but "new idea" cars, they explore excitingly new but work able areas of styling and design. Many of these new con cepts of sparkling style and fashion already appear in your new Plymouth, Dodge, DeSoto, Chrysler and Imperial cars. Low sweeping lines blending gracefully in the sleek pro file, express a fleetness and eagerness of motion. Note wire wheels, a distinctive styling innovation reintroduced to the motoring public on this car. Equally as spirited and venturesome as her appearance, the performance potential of the K-310 is exceptional. Powered by a 310 horsepower version of the famous Chrysler FirePower V-8 engine, it operates on the premium grade gasoline sold today. It is the same efficient hemi spherical combustion design available in Dodge, De Soto, Chrysler and Imperial cars. Standing just 59 inches high, the K-310 is built on the 1251/2 inch Chrysler New Yorker chassis. It spans a grace ful 2201/) inches bumper to bumper. ...
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