Success is a question of the environment
Paul Krüger
10/10/2024
10/10/2024
A full-page ad alone is not enough to advertise a product effectively. It must also be placed in the right context. And sometimes you just have to be lucky. Like tire manufacturer Kléber in 1976: the life-saving importance of good road grip would only be half as memorable if the next page of the magazine did not feature a car test with this picture:
In 1968, a VW dealer in Stuttgart took the opposite approach: the accident had already happened to him. But because crumpled cars have always had a particularly strong attraction for curious glances, he placed the announcement of the new VW 1600 right behind it. Unfortunately, this only advertised the new automatic gearbox, not the extensive safety features.
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