When the new car was still being photographed for the family album
Two, three or five decades ago, buying a new car was still a big deal. And such a moment should be celebrated and immortalized. So, after bringing home a new car, Dad would proudly reach for his 35mm or medium format camera, set it up on the tripod and arrange the car and family to immortalize a special moment. More than one or perhaps two photos were not possible for reasons of economy, but the resulting picture was proudly pasted into the family album days or weeks later.
Opel also recognized this 60 years ago and used such a subject as a hook for advertising the Opel Olympia Rekord (priced at DM 5990.00). Of course, the advantages of the car were also explained, because after all, the cars wanted to be sold.
Of course, we also show the entire advertisement, which can also be found in high resolution in our archive .
