We don't have that (yet)!
03/05/2026
Look down to the ground! It's a bird! it's a plane! No, it's a supercar! Who has this brochure of the Mazda Cosmo Sport? The work from 1968 is as wild and unusual as the car itself. We don't know whether the youthful graphics and the choice of words were right for the target group of this unusual car. But the brochure could hardly be more typical of the time. Otherwise, only art exhibitions, the "happenings" or concerts that were so popular at the time were advertised in this way. In fact, the graphic designer responsible for it, Tadanori Yokoo, was a poster artist who was particularly fond of the psychedelic look of the late 1960s.
Well, perhaps that was fitting. After all, the rotary engine, or the Wankel as we like to call it, is another expression of the creative explosion of the 1960s. The confidence, the forward momentum and the speed with which all kinds of manufacturers wanted to come up with it is astonishing from today's perspective. Mazda, the manufacturer from Hiroshima, is known to have put a lot of effort into this issue.
Whammoo! The sales brochure for the Mazda Cosmo Sport from 1968
The Cosmo Sport was the first car to be launched on the market - albeit only in small series and hand-built - with a twin-disc engine from May 1967 and was built until 1972. We were allowed to test drive one of the rare examples .
The zwischengas.com brochure collection now contains 2040 different scans of almost all brands. There is also a copy of the Mazda 110 S - as the only 36 exported examples were called, only eleven of them for Europe. But this one is missing. Perhaps it was simply too wild for the serious motoring journalists who compiled the core of our immense collection
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