More courage to use color?
05/23/2019
Anyone squeezing into traffic today, especially in bad weather, will only see cars in black, silver or white around them. Only very rarely will this symphony of shades of gray be broken up by a real color, usually a small car or perhaps a sports car (or a company car). Most car buyers today hardly ever choose a "real" color" when they configure their new car.
In the short term, apart from all the aesthetic aspects, this can even make sense, because even on the used car market, prospective buyers want to buy white-grey-black, hardly anyone is looking for a bright green or bright yellow used car.
But what if we were to turn the wheel of time a decade (or two) further? Wouldn't people be happy about young classics and youngtimers or even classic cars in accentuating colors? Just as a light blue Bugatti, a squeaky green Karmann-Ghia or a yellow Ford Escort attracts attention today, a light green Audi Coupé or a raspberry red Jaguar saloon will probably attract interest tomorrow, especially as such colors can then be offered extremely rarely because, after all, all cars were bought in white-grey-black.
