By 1939, the Lincoln K-serieshad already reached the end of its production period. The more modern and, above all, more affordable Lincoln Zephyr outstripped Lincoln's top model. Nevertheless, Lincoln once again published an elaborate sales brochure, around 50 pages thick and elegantly presented.
As many as 19 body variants (some of which were produced in less than a dozen examples) are shown in it, including the designs by Brunn, LeBaron, Judkins and Willonghby. Each variant is illustrated with a full view (like this LeBaron Convertible) ....
.... and illustrated with a sketch of the interior design (on two pages each).
The Panel Brougham by Willonghby was particularly exotic and special, with a wonderful description: "On the famous avenues of the world no vehicle could appear with more poise, more aristocratic assurance than has this panel brougham. In it is the highest tradition of the custom builders art. It is formal, strict. The solid rear quarter means privacy for passengers. When needed, two opera seats slide out of the forward wall to accommodate extra persons. Appointments are in harmony with the dignity of this most dignified car. They include smoking and vanity sets and telephone. When the weather is bad. a lop may be put over the drivers compartment."
And of course the technology is also explained (again). A whole page is devoted to the V12 engine. And here, too, the advertising copywriters are very generous: "The heart ol the Lincoln is the V-12 cylinder power plant. This engine develops 150 horsepower. It is famous for its design, the excellence of its engineering, and its efficiency on all roads and under all circumstances of travel."
It is even mentioned that the car does not need to be run in, thanks to the precision that prevails in engine construction.
Why has the car industry stopped designing such stylish vehicle brochures?
The entire sales brochure can be found in the Zwischengas archive .