The value of the trademark
02/01/2026
All eyes have been on the auctions surrounding the Rétromobile Paris over the last few days. But hardly anyone expected some sensations. A Vespa LX 125 from 2007 went under the hammer at RM Sotheby's on Wednesday (January 28, 2026).
With 542 km on the clock, it had barely been ridden in, but that alone would hardly have enabled it to fetch a hammer price of EUR 66,000 or a sale price of EUR 79,200. Compared to the already very high estimate (EUR 15,000 to 20,000), the Vespa exceeded expectations by a factor of almost 4.
No, it was the mounted "Cavallino rampante" that made the difference. The technically unchanged Vespa was sold at the time as a "Ferrari Edition".
It was distinguished from other examples of the popular scooter by its Ferrari red paintwork, a saddle that Schedoni had covered in the typical seat leather of Ferrari sports cars and the little horse on the front of the fairing. Only seven such special versions are said to have been produced.
Well, the mint condition scooter was obviously worth a lot of money to a Ferrari collector, but with a few thousand euros you could have repainted a normal LX 125 from back then and covered the saddle with fine leather. But then it wouldn't have been the official "Ferrari Edition". Perhaps the price is also a consequence of the current "Enzo-mania".
We'll stay tuned (and will publish our full review of the Rétromobile Paris 2026 shortly) ...
