"Hidden" advertising stunt?
09/10/2015
Shell also celebrated in Monza. A symbolic picture with a "hidden" advertising message was placed to mark the long-standing partnership (since the 1930s, as the press release announced, probably with Alfa Romeo at the time) with Ferrari (the company was founded in 1947).
The Ferrari 166 F2 from 1951 and the current SF15-T with a historic Shell fuel pump were placed in the banked curve.
Years ago, a refueling situation would certainly have been recreated with two or three pretty blondes. Perhaps not in the middle of the steep face, though ...
But somehow the whole idea of the picture is very sought-after anyway, because both cars never drove in the steep oval and the petrol pump doesn't make the picture any more realistic ...
Visually, however, the set-up was still quite impressive.
And because it was so nice, here is the group picture with Ferrari and fuel pump. You can see: Sebastian Vettel, John Abbott (Shell Downstream Director), Maurizio Arrivabene (Ferrari Team Principal), Istvan Kapitany (Vice-President, Shell Retail) and Kimi Räikkönen.
