The car world 50 years ago - the ten most successful manufacturers
50 years ago, the automotive world looked very different from today. In March 1964, Automobil Revue published the market shares of the leading vehicle manufacturers based on registrations from January to November 1963 in Switzerland.
Volkswagen (excluding Skoda, Audi, Porsche and Seat, of course) was in first place, although the Wolfsburg-based company had lost market share compared to the previous year.
General Motors, with its Buick, Cadillac, Chevrolet, Oldsmobile, Opel, Pontiac and Vauxhall brands, was unchallenged in second place.) The gap to the leading Volkswagen was small and had narrowed, especially in 1963.
Ford followed in third place with the brands Ford D, Ford England, Ford USA, Lincoln, Mercury and Thunderbird. The gap to General Motors was considerable, the lead over the following manufacturer also comfortable.
Fiat (excluding Alfa Romeo and others) took fourth place.
In 5th place, the British Motor Company (BMC ) with the brands Austin, Austin-Healey, MG, Morris, Riley, Vanden Plas and Wolseley caught up with Fiat.
Peugeot was able to defend 6th place
In 7th place, Simca lost a little market share.
8th place went to Daimler-Benztogether with Auto Union! Compared to the previous year, however, they had slipped significantly from 5th place.
Citroën maintained 9th place together with Panhard.
In tenth place was Renault, which had lost four places compared to the previous year.
Yes, those were the days. As a country that did not have its own vehicle production on a large scale, Switzerland was probably unique in terms of the diversity and distribution of manufacturers.
