How the British wanted to recapture the compact car market ...
11/10/2015
In 1980, Austin set out not only to replace the classic Mini with the Mini Metro, but also to attack the entire European compact car industry. And this was also communicated with combative advertising spots, such as this one, in which the British took on the French, Italian, Japanese and German car industry, so to speak:
Copyright: British Motor Museum
Wonderful. To be fair, the Datsun Cherry, the Renault 5 and the Fiat 127 have not survived the decades either. Only the VW Polo is still around, even if it is now a Golf in terms of format and is unlikely to have anything in common with the 1980 model. And when was the last time you saw an Austin Mini Metro on the road?
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