Courage to use color - or - Flower Power by Chrysler France
Bruno von Rotz
06/07/2011
06/07/2011
What at first glance looks like a record album from the "Flower Power" era turns out to be the cover of the Chrysler France press kit from 1972.
I wonder if the advertising strategists were simply tempted to add a little color to their presentation, given the presumably somewhat grey and monotonous vehicle range. And whether the appearance led to a better press response? We don't know, but we can assume that color alone wasn't enough, given the brand's not entirely successful further development. But this "courage to use color" was certainly worthy of note.
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