When Nicola Romeo took over the ‘Anonima Lombarda Fabbrica Automobili’, which had been founded five years earlier, in 1915, he initially retained the brand name ‘ALFA’. It was not until 1918 that he added his surname, so that the cars from his factory were sold as ‘Alfa Romeo’ from then on. Despite numerous successes in motorsport, the company was insolvent at the end of the 1920s and was nationalised in 1933. Alfa Romeo achieved its greatest popularity in the fifties and sixties with the Giulia and Giulietta and the Sprint and Spider models derived from them, before its quality and style came under heavy criticism in the seventies. In November 1986, Fiat took over the former competitor.