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A pretty exciting PR tour with Formula 1 world champion Emerson Fittipaldi

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Created in 2008

Text:

Rainer Braun

Photos:

Hallo Fahrerlager / Archiv Rainer Braun

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Hallo Fahrerlager / Archiv Rainer Braun

6

At the Mainz Hilton, Fittipaldi involuntarily falls into the hands of a gala with guests at midnight - the souped-up Opel in the foyer later causes a lot of trouble

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On tour - Rainer Braun together with Emerson Fittipaldi

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Emerson Fittipaldi with manager Domingos Piedade

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Emerson Fittipaldi patiently completes his numerous autograph sessions

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Young racing driver Harald Grohs with F1 champion Emerson Fittipaldi at the photo opportunity

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Emerson Fittipaldi opens the Motor Show Essen 1972 with Giacomo Agostini (also in the picture Wolfgang Schöller and Rols Stommelen, as well as Nina Rindt and Horst Katzor)

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Summary

An exciting PR tour that Rainer Braun and Domingos Piedade had put together at short notice for the Brazilian Formula 1 world champion Emerson Fittipaldi lasted three days in December 1972. But it felt more like a whole month, as appointment followed appointment and there were also some unplanned appearances and transfer flights through the thick fog. "Nobody will believe us in 20 or 30 years," Piedade summed up at the time. Rainer Braun remembers, of course, and recounts the events down to the hour, not forgetting the individual fees and also has a few highly interesting snapshots to offer.

This article contains the following chapters

PR program set up in a short time
Capri no, Granada yes
The long press night at "El Gaucho" on November 30, 1972
Coronation at the sports press festival on December 1, 1972
Spaghetti instead of a 5-course menu
Chaos at the gas station
Minutes of applause
To the final on December 2, 1972 in the ZDF sports studio
Opening of the Essen Motor Show
Cash or departure
Fans in the supermarket
Unplanned PR appearance at the Mainz Automobile Club
Advertising for Opel - little joy at Ford
Landing without visibility in Bologna on December 3, 1972
Golden helmets at Autosprint

Estimated reading time: 16min

Preview (beginning of the article)

This report comes from the 2nd volume of the popular book series "Hallo Fahrerlager" by Rainer Braun from 2008. At the beginning of November 1972, the readers of the Cologne-based "Auto Zeitung" voted Formula 1 world champion Emerson Fittipaldi "Racing Driver of the Year" by a large margin. As the paper's head of sport, the first person I call is its Germany manager Domingos Piedade, who fortunately also lives in Cologne, looks like the former Saudi oil minister Sheikh Ahmed Jamani, and often goes out with me in the cathedral city. In view of the pleasing election result, I ask hopefully whether we can expect his protégé to attend the award ceremony at the Cologne Sports Press Festival. "If we can arrange a few lucrative appearances for him," replies the enterprising Portuguese, "I don't see any problem. Then you can even have him for free."

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Images of this article

Emerson Fittipaldi mit Manager Domingos Piedade

Emerson Fittipaldi abolviert geduldig seine zahlreichen Autogrammstunden

Jung-Rennfahrer Harald Grohs mit F1-Champion Emerson Fittipaldi beim Fototermin

Emerson Fittipaldi eröffnet mit Giacomo Agostini die Motor Show Essen 1972 (auch auf dem Bild Wolfgang Schöller und Rols Stommelen, sowie Nina Rindt und Horst Katzor)

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