The 86th Geneva International Motor Show from March 3 to 13 celebrates Jeep's 75-year success story

TEXTFebruary 25, 2016 · 3 min

MM/Press, automatically translated

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The anniversary models for Jeep's 75th birthday

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Jeep Jeepster (1948) - Brooks was inspired by the Army Jeeps when he designed the Jeepster.

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Jeep J-Series Wagoneer Station Wagon (1966)

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Willys MB (1943) and Jeep Wrangler (1996)

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Die Jubiläums-Modelle zum 75 Geburtstag von Jeep

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To celebrate its 75th anniversary with numerous milestones, Jeep will be presenting a diverse range of vehicles at this year's 86th Geneva International Motor Show in Geneva from March 3 to 13. Visitors will be able to take a look at the various milestones in the success story. Historic Jeep models from a successful 75 years meet current vehicles. These include outstanding classics: a Willys-Overland MB from 1941, a Willys-Overland Station Wagon from 1947 and a Jeep Wagoneer from 1963, alongside contemporary models such as the "75th Anniversary Special Editions" with anniversary logos. Several models celebrate their premiere at the motor show: Jeep Cherokee Overland, Jeep Renegade Dawn of Justice and Jeep Grand Cherokee SRT Night.

The anniversary models for Jeep's 75th birthday

The legends of "Jeep"

The origin of the name "Jeep" feeds more legends than the name has letters. The best known is certainly the legend of the contraction of the letters G and P from the early project designation GP for Government Contract P, where P stood for the 80-inch wheelbase specified by the Army. Whatever the origin of the name, it is still used today as a generic term for all off-road vehicles and at the same time stands for freedom and adventure like no other.

Willys MB (1941)

History and milestones

Jeep's 75-year success story began in 1941 with the production of the unstoppable Willys-Overland MB, the first light 4x4 vehicle for the United States Army. The legendary US brand also founded the SUV (Sport Utility Vehicle) segment, which is still particularly popular with customers worldwide today. The Willys-Overland Station Wagon, an all-steel-bodied station wagon available with four-wheel drive from 1949 onwards, rolled off the production line for the first time in 1946. Since then, Jeep has led the development of the SUV and introduced more and more innovations, such as the Jeep Wagoneer in 1962, the forerunner of today's Grand Cherokee and founder of the "Premium Large SUV" segment.

Jeep Wagoneer (1963)

Two decades later, in 1984, the Jeep Cherokee (XJ) started a new revolution on the SUV stage. It was the first SUV to feature a self-supporting body and thus moved the SUV a whole lot closer to passenger cars in terms of weight, ride comfort, driving dynamics and fuel efficiency. Jeep made a similar leap forward in 1992 with the first generation of the flagship Grand Cherokee, which has continued to set the benchmark for style, capability and performance in the premium SUV segment over the years.

Jeep Cherokee (1984)

Another milestone followed in 2007 when Jeep introduced the Wrangler Unlimited. The first four-door version of the brand icon was and still is the only open four-door SUV in the world. Part of its success is also its natural suitability for individualization. 2013 was another key year for Jeep with the world's first fully decoupling propshaft in the mid-size SUV segment. The new Jeep Cherokee as well as the Jeep Renegade can save fuel with this technology whenever the four-wheel drive is not needed.

Further information about Jeep can be found on the manufacturer's website, more about the 86th Geneva Motor Show can be found here.