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Martini - The most famous racing colors in the world

Name: Lancia Rally 037 1982
Brand: Lancia

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Created on March 16, 2014

Text:

Daniel Reinhard

Photos:

Daniel Reinhard

Lancia - Fiat Group

Martini & Rossi Archives

Porsche Archiv

Alfa Romeo - Fiat Group

Louis Galanos

Porsche AG

Porsche Pressedienst

Stefan Fritschi / Automobil Revue

Geoffrey Hacker

Daniel Reinhard

Lancia - Fiat Group

Martini & Rossi Archives

Porsche Archiv

Alfa Romeo - Fiat Group

Louis Galanos

Porsche AG

Porsche Pressedienst

Stefan Fritschi / Automobil Revue

Geoffrey Hacker

Brabham-Alfa BT 45 (1977) - English chassis with Italian engine

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Le Mans 1971 - The overall winner Porsche 917 short-tail by Helmut Marko and Gijs van Lennep

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Porsche 917 (1971) - the winner of the 1971 24 Hours of Le Mans

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Porsche 917 K (1971) - The Martini & Rossi Porsche 917 K in rank and file (24 Hours of Daytona 1971)

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Porsche 917 K (1971) - the Porsche-Martini team at Daytona in 1971

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Porsche 917 K (1971) - The Martini & Rossi Porsche 917 K of Helmut Marko and Rudi Lins (24 Hours of Daytona 1971)

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Porsche 917 K (1971) - Helmut Marko (today's head of motorsport at Red Bull) in the Martini & Rossi Porsche 917 K, retired due to engine failure (24 Hours of Daytona 1971)

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Porsche 917 LH 1971 - Front view overall winner Le Mans 1971

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Porsche 917 KH (1971) - at the Porsche press event 2013 at the Hockenheimring

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Porsche 911 Carrera RSR 2.8 (1973) - this is what GT winners look like - shown at the Amelia Island Concours d'Elegance 2013

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Porsche 936 (1977) - On June 11/12, 1977, Porsche achieved its second consecutive overall victory at Le Mans with the 936. Jürgen Barth, Hurley Haywood and Jacky Ickx were in action as drivers

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Le Mans 1980 - Jacky Ickx and Reinhold Jöst achieved second place overall in the Martini Racing Porsche 908/80

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Lancia LC2 (1983) - at the race on the Norisring

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Lancia Beta Montecarlo Turbo (1981) - Group 5 version

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Lancia Monte Carlo Group 5 (1981) - at the 24 Hours of Le Mans

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Lancia LC2 84 (1984) - at the 1000 km of Monza

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Lancia LC 2 (1983) - still too few test kilometers on the Lancia - the cars were fast, but not reliable - here the car from Alboreto

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Lancia LC1 (1982) - at the 24 Hours of Le Mans

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Lancia Rally 037 (1983) - in tough rally use

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Lancia 037 Rally (1982) - Walter Röhrl at the Monte Carlo Rally in 1982

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Lancia Delta S4 - The Lancia Delta in Group B trim drifting at the 1986 Monte Carlo Rally

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Lancia Delta Integrale Gr.A (1987) - at the 1987 Monte Carlo Rally

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Lancia Delta Integrale - A Lancia Delta in the snow at the 1987 Monte Carlo Rally

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Alfa Romeo 155ti V6 DTM (1993) - Nannini at the DTM race in Singen

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Alfa Romeo 155ti V6 DTM (1993) - Alessandro Nannini in the DTM race at the Norisring

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Tecno Goral E731 (1973) - in an exhibition of important Formula 1 cars

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Tecno F1 (1973) - at the Austrian Grand Prix in 1973

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Brabham-Alfa Romeo BT45B (1977) - Carlos Pace at the F1 GP Monaco

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Brabham-Alfa Romeo BT45B (1977) - the Alfa Romeo-equipped racing car in the Ferrari Museum in Modena

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Lotus 79 (1979) - at the 1979 Italian GP

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Lotus 80 (1979) - Mario Andretti at the 1979 Austrian Grand Prix

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Ferrari F2008 (2008) - at the Chinese GP, Martini lettering on the nose of the car

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BMW Sauber F1.09 (2009) - Martini & Rossi made a major appearance as track sponsor at the Italian GP

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BMW Sauber F1.09 (2009) - Martini sponsorship on the race track at the Italian GP

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BMW Sauber F1.09 (2009) - Martini colors as track sponsor at the Italian GP

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Giugiaro Brivido (2012) - Martini stripes on a concept car at the 82nd Geneva Motor Show

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Porsche GT3 Supercup (2013) - in the support race for the Monaco GP

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Williams FW 36 (2014) - Felipe Massa in practice for the Australian GP

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Williams FW36 (2014) - at the start of the 2014 Australian Grand Prix

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Summary

Surprisingly, the racing colors of Martini & Rossi are back on all screens in the 2014 F1 season with Williams, a good reason to look back and trace the history of Martini Racing's involvement in racing. This article details the Italian drinks manufacturer's involvement over 45 years and features Martini cars in over 50 images.

This article contains the following chapters

The connection with Porsche and prototype racing
Martini stripes in rally sport
Red, white and blue touring cars
Formula cars with Martini stripes
Elegant paintwork

Estimated reading time: 4min

Preview (beginning of the article)

When a Porsche 917 in white livery with neat blue and red stripes won the 24 Hours of Le Mans (for the second time) in 1971, not only the brand and the drivers were the talk of the town, but also the Italian spirits and alcoholic drinks manufacturer "Martini & Rossi". Martini was primarily known for its sweet vermouth, but also produced sparkling wines and Noilly Prat. Martini & Rossi was founded in Turin in 1847 by four businessmen. It has been part of the Bacardi Group since 1992. Today, Martini sells around 200 million alcoholic drinks a year, with sales in the region of five billion American dollars a year.

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