A breath of fresh air from Paris: Renault Argos in 1994
Summary
It was quiet in the halls of the 1994 Geneva Motor Show, one day before the exhibition. A tall man stood for an unusually long time in front of a new concept car. He walked around it, examining the proportions and the materials. The man was Ferdinand Karl Piëch, Chairman of the Board of Management of Volkswagen AG for only a few months. He muttered to himself: "The air must be different in Paris."
This article contains the following chapters
- A design is created
- The idea becomes tangible
- Exterior values
- Inner values
- Arriving at the destination
- What happened next
Estimated reading time: 6min
Preview (beginning of the article)
(Translated from English) It was quiet in the halls of the 1994 Geneva Motor Show, one day before the exhibition. A tall man was walking alone, he stopped for an unusually long time in front of a new concept car. He walked around it, examining the unusual proportions, the strange materials, the bold creativity. The man was Ferdinand Karl Piëch, only a few months in office as Chairman of the Board of Management of Volkswagen AG. Almost as if to himself, he murmured: "The air must be different in Paris." Patrick le Quèment joined Renault in 1987. In 1990, he and his design team moved into the new center in Boulogne-Billancourt - a stone's throw away from the inconspicuous factory where Louis Renault had once built his first car. As usual, le Quèment came into the office early to study the notes on the pinboards - they often revealed what the designers were currently working on.
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