On November 27, 2013, Citroën opened the "DS World Paris" in Paris at the prestigious address 33 rue François 1er in the middle of the golden triangle (Champs-Elysées, Georges V and Montaigne avenues).
Of course, the aim of this new luxury showroom is to sell the modern vehicles of the DS line, but obviously the company has also remembered its own tradition in good time and placed a Citroën DS from the past in the showroom. And a 'goddess' was also parked in front of the Art Deco building at the opening.
However, DS World does not want to be a pure sales standpoint, it is intended to be a hymn of praise to the elegance and innovative content of the DS line. And to ground this, the story begins with the Citroën DS launched in Paris in 1955. On display, by the way, is a DS 19 from 1956.
