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Borgward wants to produce cars again

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Created on February 10, 2015

Text:

Tamara Tanner, translated by DeepL

Photos:

Bruno von Rotz

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Petra Sagnak

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Roger Gloor

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Bonhams

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AR Archiv

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Archiv / Peter Kurze, Bremen

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Oldtimer-Galerie Toffen

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Emanuel Zifreund

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Archiv

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Bruno von Rotz

6

Petra Sagnak

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Roger Gloor

1

Bonhams

1

AR Archiv

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Archiv / Peter Kurze, Bremen

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Oldtimer-Galerie Toffen

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Emanuel Zifreund

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Archiv

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The Borgward Isabella TS from 1955 was the first road vehicle to combine the comfort of a family sedan with the maneuverability and performance of a sports car.

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Borgward Isabella (1959) - Advertisement from 1959 -

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Borgward Isabella Cabriolet (1957) - International Motor Show (IAA) in Frankfurt 1957 - Side, left-front

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Borgward P 100 (1962) - befitting its status in front of the Parkhotel

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Borgward P 100 (1961) - the Borgward P 100 is around 4.7 meters long

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Borgward RS (1959) - Borgward test department in Bremen

Bild von Partner Porsche AMAG Mai Foto-Galerie 2026

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Borgward P 100 (1961) - Company owner Carl F. W. Borgward leans proudly against his luxury sedan

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Carl F. W. Borgward - a car manufacturer with vision

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Borgward RS (1952) - Montehéry 1952, record-breaking car

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Borgward 1500 RS (1957) - taken at the Gaisberg Race 2009

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Borgward 1500 Rennsport (1958) - as lot 398 at the Grand Palais auction by Bonhams in Paris on February 5, 2015

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Borgward 1500 Rennsport (1958) - as lot 398 at the Grand Palais auction by Bonhams in Paris on February 5, 2015

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Borgward 1500 Rennsport (1958) - as lot 398 at the Grand Palais auction by Bonhams in Paris on February 5, 2015

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Impressions of the Solitude Revival 2013 - a Borgward Isabella at the classic car parade

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Borgward Isabella Cabriolet (1961) - completely rebuilt for Euro 78'000 on offer - Retro Classics Stuttgart 2014

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Borgward Isabella Coupé (1957) - offered as lot 348 at the auction "Les Grandes Marques du Monde au Grand Palais" by Bonhams on February 6, 2014

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Borgward Isabella Coupé (1958) - offered under lot 047 at the auction of the Oldtimer Galerie Toffen on November 26, 2011

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This highly elegant Borgward Isabella Coupé from 1957 took first place in the post-war car category - RAID Concours d'Elégance in Basel on August 27, 2014

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Borgward Hansa 2400 (1956) - at the Concours d'Elégance Schloss Bensberg Classics on September 8, 2013 - C1

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Borgward P 100 (1961) - for people of the world - Illustration from the sales brochure

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Borgward Isabella Cabriolet (1957) - Internationale Automobilausstellung (IAA) in Frankfurt 1957 - Seite, links-vorne

Borgward P 100 (1962) - standesgemäss vor dem Parkhotel

Borgward P 100 (1961) - rund 4,7 Meter lang ist der Borgward P 100

Borgward RS (1959) - Borgward-Versuchsabteilung in Bremen

Borgward P 100 (1961) - Firmenbesitzer Carl F. W. Borgward lehnt sich stolz an seine Oberklassenlimousine

Carl F. W. Borgward - ein Autobauer mit Weitblick

The Borgward Group was founded in Germany almost a hundred years ago by visionary Carl F.W. Borgward. Between 1929 and 1961, over one million vehicles were produced under the Borgward, Goliath and Lloyd brands and sold all over the world.

Carl F. W. Borgward - a car manufacturer with vision

Carl F. W. Borgward - a car manufacturer with vision

Archiv Automobil Revue

A childhood dream becomes reality

54 years after the demise of Borgward, the brand is revived under Christian Borgward. The grandson of Carl F.W. Borgward is thus realizing a childhood dream. On March 3, 2015, Borgward AG will present its plans for the future at this year's Geneva International Motor Show (March 5 to 15). An initial design study will also be presented.

Borgward Isabella Coupé (1958) - offered under lot 047 at the auction of the Oldtimer Galerie Toffen on November 26, 2011

Borgward Isabella Coupé (1958) - offered under lot 047 at the auction of the Oldtimer Galerie Toffen on November 26, 2011

Copyright / Photographer: Oldtimer-Galerie Toffen

Rebirth with Chinese help

Borgward AG, based in Lucerne, Switzerland, was founded in 2008 and is now managed by Christian Borgward and former GM and Mercedes manager Karlheinz Knöss. However, the brand rights for Borgward were sold to the Chinese company Beigi Foton Motor in March 2014.

Borgward P 100 (1961) - for people of the world - Illustration from the sales brochure

Borgward P 100 (1961) - for people of the world - Illustration from the sales brochure

Archiv Automobil Revue

The Chinese commercial vehicle giant is said to be behind the brand's renaissance. Foton had already announced that it would be launching several models under the Borgward name from 2015.

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