45 years of Martini Racing - Exhibition in Turin

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Created on November 22, 2013

Text:

Bruno von Rotz

Photos:

Daniel Reinhard

Martini & Rossi Archives

Lancia - Fiat Group

Balz Schreier

Alfa Romeo - Fiat Group

Martini & Rossi

Emanuel Zifreund

Bruno von Rotz

Geoffrey Hacker

Auto Museo Torino

Archiv

Daniel Reinhard

Martini & Rossi Archives

Lancia - Fiat Group

Balz Schreier

Alfa Romeo - Fiat Group

Martini & Rossi

Emanuel Zifreund

Bruno von Rotz

Geoffrey Hacker

Auto Museo Torino

Archiv

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Poster - Martini Racing - Auto Museum Turin

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Brabham-Alfa BT 45 (1977) - English chassis with Italian engine

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Vittorio Rossi di Montelera with Bernie Ecclestone

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Lancia Delta Integrale HF, Lancia Rally 037, Lancia Stratos and Lancia Fulvia HF

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Lancia Rally 037 (1983) - in tough rally use

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Lancia Rally 037 (1983) - Transparency drawing

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Lancia Delta Integrale (1991) - Safari Rallye

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Lancia Beta Montecarlo Turbo (1981) - Group 5 version

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Lancia LC2 (1983) - was driven until 1986

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Lotus 80 (1979) - Grand Prix Masters (F1 1970-1983) at the AVG OGP 2011

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Lotus 80 (1980) - AVD Oldtimer Grand Prix 2010

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Porsche 917 (1971) - the winner of the 1971 24 Hours of Le Mans

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Porsche 917 K (1971) - the Porsche-Martini team at Daytona in 1971

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Porsche Carrera RSR (1973) at Le Mans 1973 - Herbert Müller and Gijs van Lennep drove this Carrera RSR for the Martini Racing Team to a fabulous 4th place (after the Matra and Ferrari prototypes).

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Porsche 911 Carrera RSR 2.8 (1973) - this is what GT winners look like - shown at the Amelia Island Concours d'Elegance 2013

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Porsche Carrera RSR - on the test track in Boxberg - Porsche Carrera RS Worldmeeting 2012

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Porsche 991 (2013) - Martini into the modern era

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Brabham-Alfa BT 45 (1977) - englisches Chassis mit italienischem Motor

Vittorio Rossi di Montelera mit Bernie Ecclestone

To mark the 150th anniversary of Martini & Rossi, a special exhibition of racing cars in the famous Martini Racing livery will be on display at the National Automobile Museum in Turin from November 8, 2013 to January 26, 2014.

Alfa Romeo 155 (1996) - in the DTM

The following vehicles are on display:

Alfa Romeo 155 1995
Brabham Ford BT 45B
Brabham Alfa Romeo BT 46
Ford Focus WRC 1999
Lancia Delta HF 1992
Lancia Delta HF Integrale 1988
Lancia Delta S4
Lancia Rallye 037 1983
Lancia LC2 1984
Lancia Beta Monte Carlo Turbo 1981
Lancia Gr.6 1982
Lancia ECV 2
Lotus Ford 80 1980
Porsche 911 RSR 1973
Porsche 918 2013
Porsche 911 GT3 2013

Lancia Rally 037 (1983) - in tough rally use

Incidentally, this is only a selection from the repertoire as the Porsche 917, the Porsche 935 and the Porsche 936 also drove in the famous red and blue stripe look.

Lancia Montecarlo Turbo (1981)

The idea of painting racing cars in Martini livery came about by chance. At the end of the 1960s, an amateur racing driver, who was also a manager at Martini Germany, approached the company headquarters because he wanted to apply the Martini brand logo to his racing car. Because he insisted, Vittorio Rossi di Montelera finally decided to found a racing team that would carry the company colors out into the world.