Subaru
(1972 - today)
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Japan
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The Japanese company, named after an astronomical term, is now world-famous. The cars of the Subaru brand are part of the everyday street scene. But where did the company start? What problems did it have to contend with and what successes did it achieve? The 1981 report from the "Oldtimer Chronik" sheds light on the company's unique history. The written word is supplemented by many contemporary pictures and sales brochures.
Subaru is a pioneer of the popular four-wheel drive, as early as the 1970s, when it built passenger cars with four-wheel drive almost a decade before Audi. However, they did not really gain a foothold in Europe until imports began on a large scale in Switzerland in 1979. Thanks to a solid vehicle and a clever marketing strategy, the Subaru 1600 4WD estate became a trendsetter and a successful business. This report takes a look at the history of the all-wheel drive Subaru, showing the car in historical and current pictures and in sales and marketing literature.
In the 1980s, Subaru was primarily known for pragmatic everyday cars with all-wheel drive. With the SVX, the Japanese manufacturer took a big leap forward in the 1990s to compete directly with Porsche and the like. With futuristic styling, all-wheel drive and a water-cooled six-cylinder boxer engine, it clearly set itself apart from the competition. This driving report shows the Subaru SVX in current and historical pictures as well as in contemporary advertising.
In 1995, Subaru won the World Rally Championship with Colin McRae, and the Impreza was used from 1994 onwards. A version suitable for everyday use that breathed the spirit of the rally Impreza also made sense for commercial reasons. However, Subaru only introduced a left-hand drive turbo version in dribs and drabs, first in Switzerland and then in other markets. And the car is still a lot of fun today! This driving report is about a late Subaru Impreza GT Turbo of the first generation and shows it in many pictures and archive material.
The fastest Subaru after the turn of the millennium offered driving performance that was otherwise only achieved by super sports cars, as well as manners suitable for everyday use and transport capacity for four people for comparatively little money. Successes in rally sport made it a cult object and it still has a large fan base today. This driving report is about an early Subaru Impreza WRX STi 4WD from 2001 and shows it in many pictures, historical material and in the sales literature from back then.
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