The Frankfurt International Motor Show from 1951 to 1959
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Summary
From the perspective of the German automotive industry, the fifties are remembered as a decade of ups and downs, but also as a period of tremendous and almost unimaginable growth. The mood and characteristics of the five International Motor Shows in 1951, 1953, 1955, 1957 and 1959 illustrate this very clearly. This report takes you through these five exhibitions, shows many historical photographs from the period and discusses symptoms and trends.
This article contains the following chapters
- The German car industry flourishes at the beginning of the fifties
- 1951 - the good as the enemy of the better - little news
- 1953 - Buyer acquisition in the face of declining sales
- 1955 - Boom mood in the automotive industry
- 1957 - Motor show dominated by economic issues
- 1959 - Export and import economy flourish in the EEC
- Further information
Estimated reading time: 13min
Preview (beginning of the article)
From the perspective of the German automotive industry, the fifties are remembered as a decade of ups and downs, but also as a period of tremendous and almost unimaginable growth. The mood and characteristics of the five International Motor Shows in 1951, 1953, 1955, 1957 and 1959 illustrate this very clearly. The German car industry flourishes at the beginning of the fifties After a long break caused by the war, the economy and politics, the first new International Motor Show opened its doors in Frankfurt in the spring of 1951. German industry, and vehicle production in particular, had really blossomed since the Second World War. At the end of 1950, the vehicle density was 80 inhabitants per passenger car, and the number of vehicles had grown from 439,000 to 600,000 units in one year. In addition, German vehicle manufacturers had exported 67,000 cars in 1950, while 5,400 foreign cars had been imported in the same period.
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