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Triumph Stag - a diamond in the rough

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Created on September 7, 2011

Reading time 7min

Written by:

Bruno von Rotz

Photos:

Bruno von Rotz

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Archiv

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Bruno von Rotz

22

Archiv

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Triumph Stag (1970) - dieser Stag lief als erstes Auto vom Band

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Triumph Stag im James-Bond-Film "Diamonds are Forever" von 1971

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Triumph Stag (1970) - die Designer-Feinarbeit überzeugt

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Triumph Stag (1970) - naturverbunden

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Triumph Stag (1970) - sportliche Erscheinung

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Triumph Stag (1970) - Frontansicht

Bild von Partner Porsche AMAG November Foto-Galerie 2025

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Triumph Stag (1970) - auch von hinten eine erfreuliche Erscheinung

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Triumph Stag (1970) - auch von hinten ein schöner Anblick

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Triumph Stag (1970) - der grosste Überrollbügel wurde aus Stabilitätsgründen benötigt

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Triumph Stag (1970) - der Überrollbügel sieht von aussen massiver aus, als er sich im Inneren anfühlt

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Triumph Stag (1970) - schön gearbeitete Details

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Triumph Stag (1970) - Blick in den Motorraum

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Triumph Stag (1970) - gut bestücktes Armaturenbrett

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Triumph Stag (1970) - edles Interieur

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Triumph Stag (1970) - Blick ins Cockpit - gut sichtbar der Überrollbügel in T-Form

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Triumph Stag (1970) - nicht alle Stags durften ihr Originallenkrad behalten

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Triumph Stag (1970) - vermutlich der erste seriengefertigte Stag überhaupt

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Triumph Stag (1970) - ähnliche Styling-Elemente wie in der parallel produzierten Limousine

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Triumph Stag (1970) - mit den vier Scheinwerfern ist für gutes Licht gesorgt

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Triumph Stag (1970) - beim Produktionsmodell verzichtete man auf durchgehende Querstege und eine aufwändige Bewegungseinerichtung für die Schweinwerfer

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Triumph Stag (1970) - auch Ähnlichkeiten zum Spitfire und anderen Triumph-Modellen sind zu finden

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Triumph Stag (1970) - der Hirsch auf dem Kühlergrill

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Triumph Stag am British Car Meeting 2011 in Mollis - englischer Cruiser in verschiedenen Farben

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Triumph Stag (1970) - farbenfrohe Darstellung im Verkaufsprospekt von 1973

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Triumph Stag (1973) - Abbildung aus dem Verkaufsprospekt

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Triumph Stag (1973) - guter Wetterschutz, auch im Winter, zumindest wenn man dem Verkaufsprospekt glauben darf

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Triumph Stag (1970) - eines der ersten Pressefotos, die Sperrfrist für die Pressefotos ging bis 9. Juni 1970

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Triumph Stag (1970) - mit Hardtop

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Triumph Stag (1970) - Heckansicht

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Triumph Stag (1970) - Sicht auf den V8-Motor mit zwei obenliegenden Nockenwellen

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Triumph Stag (1970) - der neu entwickelte Motor war gut für 147 PS

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Triumph Stag (1970) - der Motor ohne Auto

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Triumph Stag (1974) - mit aufgesetztem Hardtop, das Auto für den Schlossbesitzer

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Triumph Stag (1973) - hier mit Speichenrädern

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Triumph Stag (1973) - ein Linkslenker aufgenommen beim Schloss Fuschl in der Nähe von Salzburg

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Triumph Stag (1973) - mit Hardtop

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Triumph Stag (1972) - weisses Cabrio am Wasser

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Triumph Stag (1970) - Front des Demonstrators

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Triumph Stag (1970) - Heckansicht des Demonstrators

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Triumph Stag (1970) - zwei Auspuffenden beim Demonstrator

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Triumph Stag (1970) - Cockpit des ersten Testwagens

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Triumph Stag (1970) - grosszügiger Kofferraum beim Demonstrator

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Triumph Stag (1970) - Blick in den Motorraum des Demonstrators

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Summary

Between 1970 and 1977, Triumph built around 26,000 Stag vehicles. Although equipped with outstanding features, the sports car did not achieve a complete breakthrough; reliability problems and the energy crisis worked against it. This report shows the third Stag ever produced and tells the story of this exceptional vehicle. Many pictures and a sample of the engine sound round off the report.

This article contains the following chapters

Further information
Long development history
Exclusivity despite attractive price
Limited warm reception from the European press
Problems and hardly any model updates
Number three lives on
Beguiling noise development
A classic Gran Turismo for individualists
Solvable reliability problems
Still reasonably priced

Estimated reading time: 7min

Preview (beginning of the article)

Hardly anyone remembers the appearance of the Triumph Stag in the 1971 James Bond film"Diamonds are Forever", in which Sean Connery ennobled it with a ride from London to Amsterdam. However, it was not a vehicle prepared by "Q" with guns and special features, but a normal production model taken from the drug smuggler Peter Franks. Perhaps the advertising presence therefore fizzled out without any significant effect, or perhaps the customers or the car were not ready for success. In any case, the open-top sports car fulfilled British Leyland's expectations. And even today, the Stag is still an underrated sports car, a diamond in the rough.

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